How it works
1.
Use your cable login to stream the Oscars through our website.
2.
During commercials our technology switches the feed to show trailers from female-directed films instead.
3.
When the show come back, it flips the feed back to the Oscars’ broadcast.
‘A middle finger to Academy voters [in a] perfectly legal way.’
The campaign
‘Oscars ad time to be hacked by protest against lack of female director nods.’
0.0
Million
IMPRESSIONS
Trending topic on
twitter & instagram
‘A unique kind of victory’
75
People
Per
Second.
Per
Second.
30
+
FEMALE-DIRECTED
FILM FEATURES.
FILM FEATURES.
$1
Million.
IN FREE MEDIA FOR
FEMALE-DIRECTED FILMS.
FEMALE-DIRECTED FILMS.
$0
DOLLARS SPENT.
WE
HOPE
NOT
TO
HAVE
TO
SEE
YOU
NEXT
YEAR.
#GiveHerABreak
Please view the website on desktop
#GiveHerABreak